Wiljekoffie
Helping Wiljekoffie to reach their full digital potential
Client
Wiljekoffie
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Headquarters
Hengelo, the Netherlands
Industry
Inbound technology
Expertises
Branding, UI Design, Visual identity
The client
Wiljekoffie is a fast growing inbound marketing team based in the Netherlands, working with talent from all over the world. They help companies to come up with accurate and real-time data and present it in a clear way to show exactly where the opportunities lie. They do so by being a Hubspot diamond partner.
The challenge
Despite being a fast growing and stable company, their main objective was creating a shared vision of the company and setting clear goals for the future. And, whether their current branding still matches with what they are trying to radiate.
The Solution
Together with the team of Wiljekoffie we run a branding workshop to answer the following questions. Why do they exist? Where do they see themselves in 5, 10 or 20 years? What are their values and beliefs? Who is their competition and what sets them apart? and! which target audiences are we focussing on?
One thing that really stood out from this workshop was creating an audience, and with that, creating a brand that customers, but more so, future employees could really relate to.
To reach this, we updated the visual identity with new typography and colors and created a clear brand strategy which we translated into a new customer and employees website and socials.
Empowering companies and employees to reach there full potential.
Perhaps the best outcome of the whole project was their mission statement, which they can implement through all their online and offline comunication. Which translated into:
Empowering companies to reach their full digital potential.
Empowering employees to reach their full potential.
